Alfocorn Milling Co. v. Edgar-Morgan Co.

282 F. 394, 1922 U.S. App. LEXIS 2640
CourtCourt of Appeals for the Eighth Circuit
DecidedJune 15, 1922
DocketNo. 5952
StatusPublished
Cited by2 cases

This text of 282 F. 394 (Alfocorn Milling Co. v. Edgar-Morgan Co.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eighth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Alfocorn Milling Co. v. Edgar-Morgan Co., 282 F. 394, 1922 U.S. App. LEXIS 2640 (8th Cir. 1922).

Opinion

POLLOCK, District Judge.

This appeal challenges the right of appellee, as complainant below, to a decree restraining appellant, defendant below, from the manufacture and marketing of a domestic animal food product packed in -jute bags, bearing the label “Happy Mule Horse and Mule Feed,” with the picture of a mule underneath, together with the name “Alfocorn Company” quite prominently displayed thereon.

The parties will be designated, for convenience, as in the court below. The grounds of complaint are: (1) The infringement of a common-law trade-mark; (2) unfair competition in business.

The facts are: In 1915 complainant commenced the manufacture of a domestic fowl feed under the name “Happy Hen Scratch Feed,”' packed in jute bags, and underneath the legend tire picture of a scratching hen. Thereafter, in 1918, it began to manufacture and market other so-called “Happy Brands” of food, such as “Plappy Hog-Feed,” “Happy Cow Feed,” “Happy Chick Feed,” etc. The “Happy Hen Scratch Feed” manufactured by complainant was extensively advertised, especially in the South, and large sales thereof made by complainant in the years 1916, 1917, and 1918. This feed was marketed in jute bags in which there was inscribed the legend “Happy.”' In compliance with the local laws of many states the “Happy Heir Scratch Feed” manufactured by complainant, and its other feed products thereafter produced, were registered. However, complainant did not make, sell, or market any of its “Happy Horse and Mule” products, or other of its “Happy Brand” of feeds, until the month of September, 1919, at which time it registered its formula, brands, and trade-mark for this and other brands not heretofore registered. Meanwhile defendant, in April, 1918, commenced the manufacture and marketing of a domestic animal food product under the name “Happy Mule Horse and Mule Feed” in the manner above stated. At the trial there was a decree for complainant. Defendant appeals.

[396]*396An examination of the record discloses it was the view of the trial court, notwithstanding it was shown by the proofs the word “Happy,” long before its use by complainant, had been employed by others to designate a brand or make of cookies or calces, canned meats, etc., yet, complainant having employed it in the manner stated in the manufacture and sale of its “Happy Hen Feed,” this was such an exclusive appropriation of the word and the manner of display complainant might restrain defendant from using the same by its extension to other domestic food products, under the doctrine announced in Florence Mfg. Co. v. J. C. Dowd & Co., 178 Fed. 73, 101 C. C. A, 565, and other cases. In this present case complainant, was engaged merely in the production and sale of a chicken feed when defendant began its manufacture and sale of a horse and mule feed. The trial court held, solely because complainant had used the words “Happy Hen” to describe its chicken feed, and the defendant employed the term “Happy Mule” to describe its horse and mule feed, almost two years thereafter, when complainant decided to begin the manufacture and sale of its horse and mule feed under the appellation “Happy,” defendant must desist from any further pursuit of its business and account to complainant for profits made. Obviously, such ruling can rest alone on one basis, namely, the right of complainant to the exclusive appropriation to its use to any and all kinds of domestic fowl and animal products which it now or at any further date shall manufacture and sell under the name or appellation of the word “Happy.”

We are of the opinion this word “Happy” is one of such nature as to be incapable of such exclusive appropriation and extension by any one. The rule in such cases is very clearly stated by Mr. Justice Strong in Canal Co. v. Clark, 13 Wall. 311, 20 L. Ed. 581, in which it is said:

“The trade-mark must therefore be distinctive in its original signification, pointing to the origin of the article, or it must have become such by association. And there are two rules which are not to be overlooked. No one can claim protection for the exclusive use of a trade-mark or trade-name which would practically give him a monopoly in the sale of any goods other than those produced or made by himself. If he could, the public would be injured rather than protected, for competition would be destroyed. Nor can a generic name, or a name, merely descriptive of an article of trade, of its qualities, ingredients, or characteristics, be employed as a trade-mark and the exclusive use of it be entitled to legal protection. As we said in the well-considered case of Amoskeag Manufacturing Company v. Spear, ‘the owner of an original trade-mark has an undoubted right to be protected in the. exclusive use of all the marks, forms, or symbols, that were appropriated as designating the true origin or ownership of the article or fabric to which they are affixed; but he. has no right to the exclusive use of any words, letters, figures, or symbols which have no relation to the origin or ownership of the goods, but are only meant to indicate their names or quality. He has no right to appropriate a 'sign or a symbol which, from the nature of the fact it is used to signify, others may employ with equal truth, and therefore have an equal right to employ for the same purpose.’ ”

As was said by Mr. Justice Field in Manufacturing Co. v. Trainer, 101 U.S. 51, 25 L. Ed. 993:

“The limitations upon the use of devices as trade-marks are well defined. The object of the trade-mark is to indicate, either by its own meaning or by [397]*397association, the origin or ownership of the article to which it is applied. If it did not, it would serve no useful purpose either to the manufacturer or to the public; it would afford no protection to either against the sale of a spurious in place of the genuine article. This object of the trade-mark and the consequent limitations upon its use are stated with great clearness in the case of Canal Company v. Clark, reported in the 13 Wallace.”

In Elgin Nat. Watch Co. v. Illinois Watch Co., 179 U. S. 665, 21 Sup. Ct. 270, 45 L. Ed. 365, Mr. Chief Justice Fuller, delivering the opinion for the court, said: -

“The term [trade-mark] has been in use from a very early date, and, generally speaking, means a distinctive mark of authenticity, through which the products of particular manufacturers or the vendible commodities of particular merchants may be distinguished from those of others. It may consist in any symbol or in any form of words, but as its office is to point out distinctively the origin or ownership of the articles to which it is affixed, it follows that no sign or form of words can be appropriated as a valid trade-mark, which, from the nature of the fact conveyed by its primary meaning, others may employ with equal truth, and with equal right, for the same purpose. And the general rule is thoroughly established that words that do not in and of themselves indicate anything in the nature of origin, manufacture, or ownership, but are merely descriptive of the place where an article is manufactured or produced, cannot be monopolized as a trade-mark. Canal Company v. Clark, 13 Wall. 311; Brown Chemical Company v. Meyer, 139 U. S. 540; Columbia Mill Company v. Alcorn, 150 U. S.

Related

Dutcher v. Harker
377 S.W.2d 140 (Missouri Court of Appeals, 1964)
Wisconsin Electric Co. v. Dumore Co.
35 F.2d 555 (Sixth Circuit, 1929)

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Bluebook (online)
282 F. 394, 1922 U.S. App. LEXIS 2640, Counsel Stack Legal Research, https://law.counselstack.com/opinion/alfocorn-milling-co-v-edgar-morgan-co-ca8-1922.