Alexander Nissan Inc. v. Maritz LLC

48 Pa. D. & C.5th 98
CourtPennsylvania Court of Common Pleas, Lycoming County
DecidedMay 29, 2015
DocketNo. CV-14-02,003
StatusPublished

This text of 48 Pa. D. & C.5th 98 (Alexander Nissan Inc. v. Maritz LLC) is published on Counsel Stack Legal Research, covering Pennsylvania Court of Common Pleas, Lycoming County primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Alexander Nissan Inc. v. Maritz LLC, 48 Pa. D. & C.5th 98 (Pa. Super. Ct. 2015).

Opinion

GRAY, J.,

Before the Court are two sets of preliminary objections to Plaintiff’s complaint. The following opinion is provided in support of this Court’s rulings.

Factual Background

On August 4, 2014, Alexander Nissan, Inc. (“Alexander Nissan”) filed a complaint against Maritz, LLC (“Maritz”) and Northwoods Auto, Inc. d/b/a Northwoods Nissan (collectively, “NorthwoodsNissan”). [100]*100The complaint contains ten counts related to the alleged wrongful disclosure and/or access by Defendants of Alexander Nissan’s valuable customer list. On August 20, 2014, Maritz filed a notice of removal to federal court. On January 28, 2015, the United States District Court for the Middle District of Pennsylvania (“District Court”) remanded the case back to the Lycoming County Court of Common Pleas after concluding that Alexander Nissan presented a colorable claim against Northwoods, a non-diverse defendant. On February 3, 2015, Maritz filed preliminary objections in the nature of a demurrer to Count 2, the claim for breach of fiduciary duty, and Count 5, the claim for intentional interference with the dealer agreement between Alexander Nissan and Nissan.1 On February 19, 2015, Northwoods Nissan filed a preliminary objection in the nature of a demurrer to Count 10 of the complaint. Count 10 seeks relief under the Declaratory Judgment Act, 42 Pa.C.S.A. ¶ 7532, and is the only count against Northwoods Nissan. Argument on all of the preliminary objections was held on March 24, 2015.

The allegations in the complaint provide the following. This matter involves the sales promotion known as Nissan’s One-To-One Rewards Program (“rewards program”). This program allows customer “to earn incentive points toward future service, parts and accessory purchases at Alexander Nissan.” Complaint, ¶ 13. Maritz “is a national sales and marketing services company that contracts with [101]*101Nissan to manage One-To-One Rewards Programs offered by individual Nissan dealers and/or other advertising and marketing initiatives offered by Nissan.” Alexander Nissan provided a dealer code and password to Maritz to upload their customer list, which included over 2,500 customers in their rewards program. “Alexander Nissan’s highly confidential and proprietary customer list is of unique and particular value to its business, and constitutes competitive value to Alexander Nissan and Defendant Maritz was aware of the confidential and competitive nature of this information.” Complaint, ¶ 9.

“Alexander Nissan safeguards its customer list and does not permit disclosure if its customer information to any third party, outside of Nissan and its agents for the limited purpose of fulfilling its responsibilities under its dealer agreement with Nissan.” Complaint, ¶ 10. “Alexander Nissan and Maritz had a confidential relationship such that sensitive and highly confidential information, including Alexander Nissan’s customer list, was to remain strictly confidential and protected from disclosure to third parties.” Complaint, ¶ 52. On or about September 26,2013, without knowledge or consent, Maritz disclosed and provided the customer list to Northwoods. Complaint, ¶ 24. Maritz ultimately acknowledged that it improperly enrolled at least 857 of Alexander Nissan’s customers in Northwoods rewards program. Complaint, ¶ 35. Alexander Nissan believes its customer list is now in the public domain and has become valueless.

The District Court summarized the factual allegations in the complaint against Northwoods as follows. Alexander Nissan alleges that a Maritz representative, serving both [102]*102Alexander Nissan and Northwoods, provided Alexander Nissan’s confidential customer list to Northwoods. The list included about 2,500 customers’ names and contact information. Northwoods used the list to enroll all of the customers into Northwoods’ one-to-one rewards program. Northwoods refuses to destroy the list or to refrain from using the list to solicit more business.

Legal Standards

Preliminary Objections

A party may file preliminary objections based on the legal sufficiency or insufficiency of a pleading (demurrer) pursuant to Pa. R.C.P. 1028(a)(4). A demurrer tests the legal sufficiency of the complaint. Sullivan v. Chartwell Inv. Partners, LP, 873 A.2d 710, 714 (Pa.Super. 2005). When reviewing preliminary objections in the nature of a demurrer, the court must “accept as true all well-pleaded material facts set forth in the complaint and all inferences fairly deducible from those facts.” Thierfelder v. Wolfert, 52 A.3d 1251, 1253 (Pa. 2012), citing, Stilp v. Commonwealth, 940 A.2d 1227, 1232 n.9 (Pa. 2007). In deciding a demurrer “it is essential that the face of the complaint indicate that its claims may not be sustained and that the law will not permit a recovery. If there is any doubt, it should be resolved by the overruling of the demurrer.” Melon Bank, N.A. v. Fabinyi, 650 A.2d 895, 899 (Pa. Super. 1994) (citations omitted). “Preliminary objections, the end result of which would be dismissal of a cause of action, should be sustained only in cases that are clear and free from doubt.” Bower v. Bower, 611 A.2d 181, 182 (Pa. 1992)(emphasis added).

[103]*103Breach of Fiduciary Duty

To recover for breach of fiduciary duty, the Plaintiff must establish that a fiduciary or confidential relationship existed between the parties creating a duty of care. See, e.g., PTSI, Inc. v. Haley, 2013 PA Super 130, 71 A.3d 304 (Pa. Super. 2013) Pennsylvania Courts have explained what constitutes the requisite fiduciary or confidential relationship.

[A] confidential relationship “appears when the circumstances make it certain the parties do not deal on equal terms, but, on the one side there is an overmastering influence, or, on the other, weakness, dependence, or trust, justifiably reposed; in both an unfair advantage is possible” (emphasis added)). Leedom itself recognized the difficulty in precisely defining a confidential relationship, see id. (“No precise language can define the limits of the relation[.]”); accordingly, it is unhelpful to sharply deconstruct the generalized guidance it attempted to provide. Moreover, the term “overmastering influence” itself implies a relational aspect — particularly in terms of social phenomena such as mass advertising, what may be couched as “overmastering” as to one individual will not have the same impact on others. Finally, the Court has maintained this relational focus in other of its descriptions of a confidential relationship. See, e.g, Estate of Scott, 455 Pa. at 432, 316 A.2d at 885 (explaining that “[t]he essence of such a relationship is trust and reliance on one side, and a corresponding opportunity to abuse that trust for personal gain on the [104]*104other”). Simply put, in the absence of actual coercion, overmastering influence does not exist in the abstract. Basile v. H& R Block, Inc., 617 Pa.

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Cite This Page — Counsel Stack

Bluebook (online)
48 Pa. D. & C.5th 98, Counsel Stack Legal Research, https://law.counselstack.com/opinion/alexander-nissan-inc-v-maritz-llc-pactcompllycomi-2015.