Aleisa v. Gojo Industries, Inc.

District Court, N.D. Ohio·Decided May 11, 2021·No. 5:20-cv-02383·Unknown

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF OHIO EASTERN DIVISION

MANAL ALEISA, et al., ) Case No. 5:20-cv-2383 ) Plaintiffs, ) Judge J. Philip Calabrese ) v. ) Magistrate Judge Kathleen B. Burke ) GOJO INDUSTRIES, INC., ) ) Defendant. ) ) MAGDIELA GONZALEZ, et al., ) Case No. 5:20-cv-2448 ) Plaintiffs, ) Judge J. Philip Calabrese ) v. ) Magistrate Judge Kathleen B. Burke ) GOJO INDUSTRIES, INC., ) ) Defendant. ) )

OPINION AND ORDER Plaintiffs, consumers in various States who purchased Purell hand sanitizer in New York and California, bring this putative class action against the product’s manufacturer. Plaintiffs do not pursue product liability claims and do not allege personal injury. Instead, Plaintiffs frame their complaint in terms of violations of State marketing and consumer protection laws. But attempts to re-define or re-characterize otherwise deficient product liability claims in this way risk failure to allege an injury within the meaning of Article III. Such is the case here. Basing their causes of action on what they claim is false and misleading advertising touting the product as effective at killing 99.99% of germs, Plaintiffs claim they would not have bought the product at all—and certainly not at the price they paid for it. But these claims, on the facts alleged, do not state an injury that gives Plaintiffs standing to pursue such a case. Indeed, on the face of the consolidated

amended complaint, Plaintiffs attempt to proceed on the basis of facts and representations having nothing to do with the product they purchased. Instead, they rely on regulatory action involving a different product that has, at best, a remote connection to the causes of action they assert or the injury they claim here. Article III requires a concrete injury. Even taking the allegations as true, the consolidated amended complaint fails to establish Plaintiffs suffered any injury

entitling them to maintain this lawsuit. Plaintiffs’ efforts to transform meritless product liability claims into a consumer class action, and to take advantage of adverse publicity attending a product related to the one at issue, fail under basic standing principles. For these reasons, as more fully explained below, the Court GRANTS Defendant’s motion to dismiss under Rule 12(b)(1). STATEMENT OF FACTS Taking the facts alleged in the consolidated amended complaint as true and

construing them in Plaintiffs’ favor, Plaintiffs base their claims in this putative class action on the following facts. A. The Parties Defendant GOJO Industries, Inc. manufactures and distributes various products, including hand sanitizers. (ECF No. 84, ¶ 29, PageID #189.1)

1 Because these cases are consolidated, the same filings may appear on the dockets of each with different numbers. For the sake of clarity, all citations in this Plaintiffs are consumers who purchased Defendant’s hand sanitizer products in California and New York. (Id., ¶ 1, PageID #185.) Of the seven named plaintiffs, five sued in California, and two in New York. (Id.)

B. The Products and Representations at Issue According to the consolidated amended complaint, Plaintiffs each purchased Purell Advanced Hand Sanitizer in one form or another. (Id., ¶ 3, PageID #186; ¶¶ 53, 57, 60, 61, 64, 67, 68, 69, 73 & 79, PageID #201–04.) Further, Plaintiffs define the products at issue “as including all ethanol-based hand sanitizers manufactured, advertised, marketed, packaged, or sold by Defendant.” (Id., ¶ 3 n.1, PageID #186.) GOJO markets these products with the following statements in various

channels, including websites, social media, television, and on the products’ labels: • On a page on its website about cold and flu season: “Everyday hand hygiene, both handwashing and hand sanitizing with an alcohol-based hand sanitizer is the single most important way to reduce the spread of germs.” (Id., ¶ 33.f., PageID #191; ECF No. 84-2, PageID #236.)

• On a GOJO blog page titled “Don’t Let the Flu Slow Down Your Office”: “Hand hygiene—handwashing with soap and water or using an alcohol- based hand sanitizer with at least 60% alcohol when soap and water are not available—is one of the most important measures we can all take to reduce the spread of illness-causing germs. Making hand hygiene products, such as hand sanitizing wipes and alcohol-based hand sanitizer, available is a great way to promote hand hygiene practices throughout the office.” (ECF No 84, ¶ 33.g., PageID #191–92; ECF No. 84-2, PageID #241.)

• On its Facebook page: “The PURELL SOLUTION™ has the products you need to help prevent the spread of infection this germ season. Visit GOJO.com for more information.” (ECF No. 84, ¶ 33.m., PageID #193.)

ruling reference the docket in Aleisa, No. 5:20-cv-2383, which is the lead case and the case with the lower number. Beyond these allegedly false and misleading statements, Plaintiffs who sued in California acquired the following products based on the following representations: Plaintiff Product Relied On Source (ECF No. 84) Manal Aleisa Purell Advanced Label: “Kills more ¶¶ 53–56, Hand Sanitizer than 99.99% of PageID #201 Germs”

Purell Facebook Page: “prevents disease and reduces illness”

Gail Sibley Purell Advanced TV ads: “prevents ¶¶ 57–59, Hand Sanitizer the flu and other PageID #201 including Foam, viruses” and “reduces Gel, ES6 Starter Kit the flu and other viruses” Purell Advanced Hand Sanitizer Purell online ads (same)

Edward Miller Purell Advanced “prevents the flu and ¶¶ 60–63, Hand Sanitizer other viruses” and PageID #201–02 “reduces the flu and other viruses”

John Marinovich Purell Advanced “the ¶¶ 64–66 Hand Sanitizer misrepresentations” PageID #202

Cliff Jurkiewicz Purell Advanced Label: “Kills more ¶¶ 67–72 Hand Sanitizer than 99.99% of PageID #202–03 Germs” and “prevents disease and reduces illness”

Plaintiffs who sued in New York acquired the following products based on the following representations: Plaintiff Product Relied On Source (ECF No. 84) Magdiela Purell Advanced “Kills 99.9% of ¶ 79 Gonzalez Hand Sanitizer germs” PageID #204

Rita Bongiovi Purell Advanced Ads: “Kills over ¶¶ 73–78 Hand Sanitizer 99.99% of germs” PageID #203 travel-size pump bottles

Although the consolidated amended complaint recites many other alleged misrepresentations, review of Plaintiffs’ allegations shows that the others do not relate to the products at issue. C. Bases for Plaintiffs’ Claims According to the consolidated amended complaint, “there is no evidence that Defendant’s Product prevents the flu and other viruses or reduces infection from the flu and other viruses.” (ECF No. 84, ¶ 36, PageID #195.) To support this allegation and their claims, Plaintiffs rely on three sets of materials. C.1. FDA Warning Letter Much of the consolidated amended complaint arises from a warning letter the Food and Drug Administration sent to GOJO on January 17, 2020. (Id., ¶ 37; ECF No. 84-1, PageID #229.) That warning letter “concerns [GOJO]’s marketing of the PURELL® Healthcare Advanced Hand Sanitizer product line.” (ECF No. 84-1, PageID #229.) Defendant markets this product line for use in athletic facilities, schools, and offices as part of “THE PURELL SOLUTION” and “for use as consumer and healthcare antiseptics.” (Id., PageID #230.) Based on claims about Purell, including its efficacy against Ebola, norovirus, and influenza, FDA took the position that Purell Healthcare Advanced Hand Sanitizers, which are formulated with ethyl alcohol, are drugs under the Food, Drug,

and Cosmetic Act. (Id., PageID #231.) According to FDA, consumers may purchase individual items from this product line, notwithstanding its intended uses, through Defendant’s website.

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Aleisa v. Gojo Industries, Inc., (N.D. Ohio 2021).

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