Alcina v. Pcorder. Com, Inc.

230 F. Supp. 2d 732, 2002 U.S. Dist. LEXIS 20193, 2002 WL 31415387
CourtDistrict Court, W.D. Texas
DecidedJuly 17, 2002
DocketA 01 CA 098 SS
StatusPublished
Cited by2 cases

This text of 230 F. Supp. 2d 732 (Alcina v. Pcorder. Com, Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Alcina v. Pcorder. Com, Inc., 230 F. Supp. 2d 732, 2002 U.S. Dist. LEXIS 20193, 2002 WL 31415387 (W.D. Tex. 2002).

Opinion

*734 ORDER

SPARKS, District Judge.

BE IT REMEMBERED on the 17th day of July 2002, the Court reviewed the file in the above-styled cause, specifically defendants’ Motion to Dismiss [# 30], plaintiffs’ response [# 34], and defendants’ reply [# 34]. After considering the arguments of the parties, the applicable case law, and the record file as a whole, the Court enters the following order and opinion.

I.Background

Plaintiff Salvador Alcina (“Alcina”) brings this class action lawsuit, on behalf of himself and all others similarly situated, pursuant to the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act (PSLRA). The defendants in this action, which is related to — • though proeedurally distinct from — three similar class actions also before this Court (styled Krim, et al., v. pcOrder.com, et al., A:00-CA-776-SS), are pcOrder.com (“pcOrder”), Trilogy Software, Inc. (“Trilogy”), and individual defendants Ross Cooley, Cristina Jones, James Luttenbacher, and Carleton Thompson, and Joseph Liemandt. 1 Plaintiffs allege defendants participated in a fraudulent scheme of business, resulting in injury to shareholders, by disseminating materially false and/or misleading statements about pcOrder and concealing material adverse information. Defendants, however, contend plaintiffs’ complaint must be dismissed by the Court for failure to state a claim for which relief may be granted.

Plaintiffs filed suit on behalf of all persons who purchased or acquired the common stock of pcOrder between February 26, 1999 and November 6, 2000. In their First Amended Complaint, filed December 3, 2001, plaintiffs allege defendants withheld adverse information from investors to enable pcOrder to conduct its initial public offering (IPO) in March 1999 and secondary offering in December 1999 at artificially inflated prices. The record indicates the pcOrder stock during the IPO was at $21 per share, and $53.31 during the secondary offering. Plaintiffs allege that by the time defendants’ “scheme” concluded, pcOrder shares had lost over 96% of then-value, with a class period low value of $3.06 per share on October 19, 2000. As a result of defendants’ conduct, plaintiffs allege investors suffered millions in dollars in damages.

Plaintiffs contend the registration statements issued by defendants in connection to the IPO and the secondary offering, along with other statements regarding pcOrder’s financial health, were false when made and misleading to the reasonable investor. Specifically, plaintiffs allege defendants failed to disclose:

1. pcOrder did not possess a formal business plan, budget or expense controls, or an ability to report accurate operating information;
2. from the IPO onwards, pcOrder was consistently missing deployment dates for products, and that the deployed software was unstable;
3. Trilogy’s status as a direct competitor of pcOrder, and that defendant Liemandt was unilaterally deciding whether sales would be generated by Trilogy or pcOrder;
4. pcOrder’s daily operations were directed by Trilogy and its chairman, *735 Liemandt, and not pcOrder’s own president and CEO;
5. pcOrder improperly recognized over $7.4 million in revenue from Ingram Micro, one of its largest customers, and violated generally accepted accounting principals after pcOrder failed to deliver a workable product to Ingram;
6. deterioration of the relationship between pcOrder and its customers; and
7. pcOrder’s failure to sign a significant customer since September 1999.

According to plaintiffs’ first amended complaint, the individual defendants named in this lawsuit each sold a share of their holdings of pcOrder stock during the December 1999 offering for extremely lucrative proceeds, and did so while inducing investors to purchase pcOrder stock despite the company’s poor financial outlook. For example, plaintiffs allege defendant Cooley sold 50,000 shares of pcOrder stock for gross proceeds of $2.6 million in connection with the December 1999 offering, and in total sold 25% of his holdings (150,-000 shares) for $6.8 million in proceeds. Similarly, defendant Jones sold 80,000 shares, approximately 11% of her holdings, for gross proceeds of $4.2 million. Plaintiffs allege similar returns for defendants Luttenbacher and Thompson. Plaintiffs also point to the financial bonanza reaped by Trilogy as well as its CEO and Chairman of the Board, defendant Liemandt. According to the record, Liemandt, who also served as a director of pcOrder, owned approximately 80% of Trilogy’s stock, while Trilogy owned 60-90% of pcOrder stock and 94-97% of the voting rights during the time period relevant to this lawsuit. Plaintiffs allege Trilogy sold more than 2.3 million pcOrder shares in connection with the December 1999 offering, generating gross proceeds of over $126 million.

Ultimately, plaintiffs set forth two claims for relief in this lawsuit. First, plaintiffs assert defendants violated Section 10(b) of the Exchange Act and its Rule 10b-5 in that defendants knew, or recklessly disregarded, a series of material omissions and misrepresentations in the registration statements. Specifically, plaintiffs allege defendants: (1) “knew or had access to material, adverse, non-public information” about pcOrder’s financial outlook and business prospects, but did not disclose such information, and (2) “directly or indirectly participated in drafting, reviewing, and/or approving the misleading statements, releases, analyst reports, and SEC filings and other public representations of and about pcOrder.” Plaintiffs’ First Amended Complaint, at 49. Plaintiffs assert that, as a result of defendants’ conduct, plaintiffs suffered substantial damages after purchasing pcOrder stock at “artificially inflated-prices” in reliance on defendants’ statements, and that such stock would not have been purchased but for defendants’ conduct. In their second claim for relief, plaintiffs argue defendants violated Section 20(a) of the Exchange Act, as each defendant acted as a controlling person of pcOrder and had the power and authority to cause others to engage in the allegedly wrongful conduct.

Defendants filed a motion to dismiss plaintiffs’ claims based on the contention plaintiffs failed to allege actionable misrepresentations and omissions. Also, defendants argue plaintiffs cannot plead scienter as required in prevailing case law, nor have plaintiffs plead facts to establish loss causation. Ostensibly as a response to defendants’ motion, plaintiffs filed their first amended complaint. Subsequently, defendants filed a reply brief arguing the amended complaint contains the “same fa *736 tal flaws and adds to Plaintiffs’ pleading inadequacies.” See Defendants’ Reply, at I.

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Bluebook (online)
230 F. Supp. 2d 732, 2002 U.S. Dist. LEXIS 20193, 2002 WL 31415387, Counsel Stack Legal Research, https://law.counselstack.com/opinion/alcina-v-pcorder-com-inc-txwd-2002.