Advertisers Exchange Inc. v. Hinkley

101 F. Supp. 801, 92 U.S.P.Q. (BNA) 313, 1951 U.S. Dist. LEXIS 2126
CourtDistrict Court, W.D. Missouri
DecidedDecember 28, 1951
Docket6413
StatusPublished
Cited by6 cases

This text of 101 F. Supp. 801 (Advertisers Exchange Inc. v. Hinkley) is published on Counsel Stack Legal Research, covering District Court, W.D. Missouri primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Advertisers Exchange Inc. v. Hinkley, 101 F. Supp. 801, 92 U.S.P.Q. (BNA) 313, 1951 U.S. Dist. LEXIS 2126 (W.D. Mo. 1951).

Opinion

DUNCAN, District Judge.

Plaintiff, a corporation existing under the laws of the State of New York, instituted this suit against the defendant, a resident of Missouri, under the Copyright Laws, for an injunction to restrain the defendant from further infringing certain copyright books owned by the plaintiff, and for damages for such infringement.

Plaintiff is engaged in the syndicated advertising business in which it creates various advertisement series which are assembled and published in book form to be delivered to its subscribers each month, together with a sufficient number of mats to reproduce the advertisements in newspapers. Each subscriber signs a contract which authorizes him to use the ■ copyright service for a certain period of time, generally one year, and thereafter until can-celled by either party to the contract. The contract provides that only one subscriber shall be served in each town.

On February 20, 1947 plaintiff entered into such an agreement 1 with the defend *803 ant. Thereafter the plaintiff sent to the defendant 12 volumes of its copyright food service, together with the necessary mats to produce the advertisements shown in each volume. The amount of the contract price was remitted by the defendant to and including the month of February, 1948.

On March 11, 1948 plaintiff by registered letter cancelled the contract with defendant, giving as its reason for cancellation, that defendant had stated to plaintiff’s sales agent that he did not wish to continue with the service after March 31, 1948. However, the plaintiff did bill defendant for the month of March, and defendant replied that because of the can- - cellation of the contract, he did not feel that he should be required to pay for this month, and the charge was cancelled, and defendant’s account was closed by plaintiff.

In that letter plaintiff notified defendant to destroy all the material, cuts, etc., so that they would not fall into the hands of any person who did not have a right to use them. The defendant did not do this, but continued to publish the copyrighted advertisements through the month of December 1949, or to at least use certain portions of them in ads which he inserted in the local newspaper “The Clinton Eye.” Plaintiff’s copyrighted material was used in 29 such advertisements by defendant in this newspaper during this period of time. This publication enjoyed a circulation of 3261 copies.

In its original complaint, in addition to an injunction, plaintiff sought damages as follows: “6. That the defendant pay over *804 unto the complainant such damages as to this Court shall appear just and proper, within the provisions of the Act of Congress in such cases made provided, besides the costs and disbursements of this suit, and a reasonable counsel fee.” However, during the trial the plaintiff disclosed that the measure of damages sought was based on parag'raph (b), Second of § 101 of the act, 17 U.S.C.A. § 101 which reads as follows: “Second. In the case of any work enumerated in section 5 of this title, except a painting, statue, or sculpture, $1 for every infringing copy made or sold by or found in the possession of the infringer or his agents or employees”. Thus, under this section plaintiff alleged that he was entitled to recover the sum of $1 for each infringing copy of said newspaper, and contends that its total recovery based on the circulation of the “Clinton Eye” multiplied by the 29 infringements should therefore be $94,569.

There is little dispute as to the facts, except as to the cancellation of the contract, which the defendant denies. Defendant admits that the volumes of advertising matter were copyrighted, as heretofore described, but denies that the matrices were a part of the copyrighted matter, and asserts his right to use them regardless of the advertising matter contained in the copyrighted books. He admits the use of the mats which produce certain of the material included in such copyrighted books. However, he denies that he used any substantial part of such material.

Each of the mats representing some particular cut depicted in the copyrighted book contained the words “Copr Advertisers Exchange, Inc.” with the year inserted thereafter, in very very small letters, so small in fact, that it requires the use of a magnifying glass to determine what it is.

In view of the court’s determination of the question, it is not important as it has been in some of the reported cases that the above quoted words were so small as to be illegible to the naked eye, particularly because of the fact that the books containing the cuts of which the mats were to be used for reproduction for advertising purposes clearly conveyed the notice that they were copyrighted. This, as I have heretofore stated, the defendant does not dispute.

First, I think there is no question but that the contract was cancelled, and it was so understood between the parties. The evidence shows that prior to the posting of the letter of March 11, 1948, 2 sent by *805 plaintiff by registered mail and received by defendant on March IS, the defendant had advised the sales agent of the plaintiff that he did not desire to continue the service beyond the month of March, 1948. The information was communicated to the plaintiff by its agent, and in response to that communication, this letter was written.

Defendant now raises the issue that this letter was not sent within the period of a year, and that during the month of March the contract was in effect, and could not be cancelled until the end of the second year. If that fact stood alone, I would be inclined to agree with the defendant, but in addition to this letter of cancellation, the plaintiff billed the defendant for the month of March, and in response to that billing, the defendant protested that the contract had been cancelled, and that he should not be required to pay for that month. The bill was cancelled and no further material was sent to the defendant for the ensuing year. Apparently both .parties treated the contract as having been cancelled, and it is my conclusion that the effect of this action of the parties was to cancel it.

Defendant also raises the issue that the material used by the defendant was not substantial, and that the rule of de minimis non curat lex should apply. Compared to the amount which had been sent tO' the defendant from which he might choose such as he desired to use, it is true the amount was small, but it was important, and I think a substantial part of the material was used by defendant over this period of approximately 20 months.

Defendant next contends that the mats were not a part of the copyrighted material, and that he was legally free to use such mats in any way, and at any time he desired. Without the mats the copyrighted material would have been of little or no value to this or any other subscriber. It consisted simply of mats and pictures designed to bring the subscriber’s merchandise to the attention of the public, but to have the illustrations reproduced in comparatively small numbers would have been quite costly, whereas the plaintiff, through its large production capacity, produced these mats in great quantities at small cost.

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249 F. Supp. 329 (S.D. New York, 1966)
Wihtol v. Crow
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Advertisers Exchange, Inc. v. Hinkley
199 F.2d 313 (Eighth Circuit, 1953)

Cite This Page — Counsel Stack

Bluebook (online)
101 F. Supp. 801, 92 U.S.P.Q. (BNA) 313, 1951 U.S. Dist. LEXIS 2126, Counsel Stack Legal Research, https://law.counselstack.com/opinion/advertisers-exchange-inc-v-hinkley-mowd-1951.