Adidas America, Inc. v. Calmese

662 F. Supp. 2d 1294, 2009 U.S. Dist. LEXIS 94690, 2009 WL 3254348
District Court, D. Oregon·Decided October 8, 2009·No. 3:08-cr-00091·Published·Cited by 8 cases

Opinion

ORDER

BROWN, District Judge.

On July 8, 2009, Magistrate Judge Janice M. Stewart issued Amended Findings and Recommendation (# 101) in which she recommended this Court (1) grant the Motion (# 42) for Summary Judgment of Plaintiff adidas America, Inc., as to Plaintiffs First Cause of Action for a declaratory judgment for noninfringement of the registered trademark “prove it!”; (2) grant Plaintiffs Motion as to Defendant’s Counterclaim for trademark infringement; (3) grant Plaintiffs Motion as to Defendant’s Counterclaim for violations of Oregon Unlawful Trade Practices Act (OUTPA), Or. Rev.Stat. § 646.605, et seq.; (4) deny Plaintiffs Motion as to its affirmative defense of fair use to Defendant’s Counterclaim; (5) deny Plaintiffs Motion as to its Second Cause of Action for a declaration *1297 that Plaintiffs use of the registered trademark “prove-it!” is not a false designation of origin; and (6) deny Plaintiffs Motion as to its Third Cause of Action for cancellation of trademark registration.

Both Plaintiff and Defendant filed Objections to the Magistrate Judge’s Amended Findings and Recommendation.

On August 17, 2009, the Magistrate Judge also issued an Opinion and Order (# 115), a nondispositive order, denying Defendant’s Motion (# 103) for Leave to Amend Opposition and File Motion to Dismiss. The Court, as discussed below, construes Defendant’s August 27, 2009, letter as a timely objection to the Magistrate Judge’s Opinion and Order.

These matters are now before this Court pursuant to 28 U.S.C. § 636(b)(1) and Federal Rule of Civil Procedure 72(a) and (b).

When any party objects to any portion of the Magistrate Judge’s Findings and Recommendation or any portion of a Magistrate Judge’s nondispositive Order, the district court must make a de novo determination of that portion of the Magistrate Judge’s report or order. 28 U.S.C. § 636(b)(1). See also United States v. Reyna-Tapia, 328 F.3d 1114, 1121 (9th Cir.2003)(en banc); United States v. Bernhardt, 840 F.2d 1441, 1444 (9th Cir.1988).

This Court is relieved of its obligation to review the record de novo as to those portions of the Findings and Recommendations that were not objected to by the parties. Britt v. Simi Valley Unified School Dist., 708 F.2d 452, 454 (9th Cir.1983)(rev’d on other grounds). See also Lorin Corp. v. Goto & Co., 700 F.2d 1202, 1206 (8th Cir.1983). Having reviewed de novo the legal principles of those portions of the Findings and Recommendations that were not objected to by the parties, the Court does not find any error.

STANDARDS

I. Summary Judgment.

Federal Rule of Civil Procedure 56(c) authorizes summary judgment if no genuine issue exists regarding any material fact and the moving party is entitled to judgment as a matter of law. The moving party must show the absence of an issue of material fact. Rivera v. Philip Morris, Inc., 395 F.3d 1142, 1146 (9th Cir.2005). In response to a properly supported motion for summary judgment, the nonmoving party must go beyond the pleadings and show there is a genuine issue of material fact for trial. Id.

An issue of fact is genuine “ ‘if the evidence is such that a reasonable jury could return a verdict for the nonmoving party.’ ” Villiarimo v. Aloha Island Air, Inc., 281 F.3d 1054, 1061 (9th Cir.2002)(quoting Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986)). The court must draw all reasonable inferences in favor of the nonmoving party. Id. “Summary judgment cannot be granted where contrary inferences may be drawn from the evidence as to material issues.” Easter v. Am. W. Fin., 381 F.3d 948, 957 (9th Cir.2004)(citing Sherman Oaks Med. Arts Ctr., Ltd. v. Carpenters Local Union No.1936, 680 F.2d 594, 598 (9th Cir.1982)).

A mere disagreement about a material issue of fact, however, does not preclude summary judgment. Jackson v. Bank of Haw., 902 F.2d 1385, 1389 (9th Cir.1990). When the nonmoving party’s claims are factually implausible, that party must “come forward with more persuasive evidence than otherwise would be necessary.” Wong v. Regents of Univ. of Cal., 379 F.3d 1097 (9th Cir.2004), as amended by 410 F.3d 1052, 1055 (9th Cir.2005)(citing Blue *1298 Ridge Ins. Co. v. Stanewich, 142 F.3d 1145, 1149 (9th Cir.1998)).

The substantive law governing a claim or a defense determines whether a fact is material. Miller v. Glenn Miller Prod., Inc., 454 F.3d 975, 987 (9th Cir.2006). If the resolution of a factual dispute would not affect the outcome of the claim, the court may grant summary judgment. Id.

II. Trademark infringement.

“A successful trademark infringement claim ... requires a showing that the claimant holds a protectable mark, and that the alleged infringer’s imitating mark is similar enough to ‘cause confusion, or to cause mistake, or to deceive.’ ” Surfvivor Media, Inc. v. Survivor Prod., 406 F.3d 625, 630 (9th Cir.2005)(quoting KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc., 543 U.S. 111, 116, 125 S.Ct. 542, 160 L.Ed.2d 440 (2004)). “The critical determination is ‘whether an alleged trademark infringer’s use of a mark creates a likelihood that the consuming public will be confused as to who makes what product.’ ” Jada Toys, Inc. v. Mattel, Inc., 518 F.3d 628, 632 (9th Cir.2008)(quoting Brother Records Inc. v. Jardine, 318 F.3d 900, 908 (9th Cir.2003)).

The Ninth Circuit employs the following eight-factor test

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Adidas America, Inc. v. Calmese, 662 F. Supp. 2d 1294, 2009 U.S. Dist. LEXIS 94690, 2009 WL 3254348 (D. Or. 2009).

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