'SMITH, J.
This case was before us upon questions involving certain allegations of the complaint as to damages, in Adams v. Scott, 33 S. D. 194, 145 N. W. 446.
Plaintiff alleges that for 'several years past he 'has been a •resident oif Sioux Falls and proprietor of- the Grace Plotel in said- -city; that said hotel had the respect of the .people and was patronized generally by the- public, and that plaintiff himself enjoyed a good name in the commercial world1; that the defendant is the Owner and proprietor of a weekly newspaper printed and published in said city, and of general circulation in the commun[214]*214ity; that the defendant wrongfully and maliciously, and1 for the purpose.of injuring and' harassing this plaintiff, and .to destroy his standing in the business world, and to hold him up to hatred, ridicule, contempt, and obloquy, and to injure tlhe reputation and standing of the Grace Hotel as a place of public patronage, did publish in said newspaper the following false, malicious, defamatory, and unprivileged matter in words- and figures as follows, to wit:
“Wlho* Is Adams?
“That Is Really What a Lot of People Would Like to- Know— Claims to be a Fighter.
“The s-o-called Good Government League which is seeing what it can do to keep- things stirred up in Sioux Falls, and has recalled Commissioner Soule as an experiment, is out with an announcement telling the public who Geo. Adams is, its candidate against Soule; lie appears to have held a position as ticket agent for a railroad so' is competent to. run a city government. At the present time Mr. Adams is running a lodging house in this city known as the Grace Hotel, anid bo far as the Journal knows it is probably a fair sort of place. But some people have made remarks about this ¡hotel and the kind of place it was, and Mr. Adams has gone around with a chip on his shoulder declaring he was going to whip any one who made remarks about his establishment. This does not show very good judgment on his part, especially as a man. who. was sent to .the federal prison for five years 'far driving a girl insane with the letters he wrote was shown to 'have abused her at this hotel, undoubtedly without the knowledge of the proprietor, but it was done just the same.
“Mr. Adams hardly has the qualifications to he a commissioner of the city and the people of Sioux Falls would be foolish to elect him, especially as there are no grounds for the recall of Commissioner Soule.”
.The answer admits the publication, alleges that it was with good motives, for justifiable ends and without malice, and that 'said article was true in fact at the time of its publication. As a further 'defense, the answer alleges that at the time of said publication plaintiff was a candidate for the office of commissioner in a pending city election; that defendant, to inform himself as [215]*215to the truth or falsity of the matters referred to in said publication, did, before publishing said article, make inquiry -among the citizens and electors of -said -city, -and was informed af the various ■matters alleged .in said article, and', among other things, that remarks were made -among the -citizens of the city as to the character and reputation of the hotel u-nder plaintiff’s management; that defendant was further informed that, shortly prior to plaintiff’s candidacy, one Bartell had procured and -taken a girl to the s-aid hotel and had kept her at said- hotel for several days, and. did then and there have carnal intercourse with her; that when s'aid girl was discovered' at said hotel by iher friends- she was violently insane, and that at the time of said discovery -certain obscene letters -were found ih her possession written to- her by said Bartell; that said Bartell was then and there arrested by the United States authorities, -and subsequently 'convicted in the United 'States court of the crime of mailing obscene literature to sai-d girl, and by -reason of such' conviction was sentenced to a federal prison for five years, and that the girl had been taken to a hospital or asylum for the insane and confined; therein; that the defend'ant was further informed that the reputation of said Grace Hotel was bad, and that it was -common talk that said hotel was a place where men and 'women went to meet for illicit intercourse, and that divers arrests had been made of' men and women occupying 'rooms at s-aid hotel, who were convicted of and fined for such offense; that defendant, relying u-pon the information so received! by him, and believing the same to be true, published said article for 'the sole purpose of acquainting the ¡public with the qualifications af the plaintiff for said office of commissioner; and that said publication was with good motives, for justifiable ends, without malice, and in full reliance upon the truth of the statements made to him, and in the belief that it was his duty to bring s-aid matters to public notice. Plaintiff pleads four distinct items floir damage: First. Injury to the good name -and reputation -of the Grace Hotel. Second, Damages sustained through loss of patronage after said publication. Third. “To -direct loss which plaintiff has sustained in the .past and will sustain in the future in the value of. his lease on -the said property as a hotel, store, and restaurant, said lease being dated June i, 1910, and- expires June 1, 1915. Signed by [216]*216A. E. Dalton, lessor, and George E. Adams, lessee, covering the premises described as the second and1 third floors of the 'Parker Block’ situated at Nos. 215 and 217 NortOn Main Ave. in said city of Sioux Falls, South Dakota, in the sum1 of $1,000.00.” Fourth. To damages for disgrace, ’humiliation, mental pain and suffering, and to his standing as a citizen, as a direct result of said publication. Jury trial. Verdict and judgment were for plaintiff in. the sum ioif $2,666.80. Motion for a new trial on the grounds of newly discovered evidence, insufficiency of the evidence to sustain the verdict, and errors of law occurring at the trial, was overruled, and defendant appeals from the order and judgment.
[1] Appellant presents •numerous assignments of error; but inasmuch as a new trial must be granted, for -reasons hereinafter stated, we deem it -unnecessary to review them, as m'ost, if not all, oif them are disposed of -by the decision of this court in Egan v. Dotson, 155 N. W. 783, and may be obviated by proper care at another trial.
Plaintiff sought to ¡prove -damages by -reason of the alleged libelo-us publication, to. the value of his lease as claimed1 in the third ground of -damages above- stated. As a witness in -his own behalf, he testified that he hald a written lease of the property; that he assigned1 the lease at the -time he sold the hotel; that he tried to find the man that bad the -lease. He was’ then asked Sy h-iisi counsel:
“Q. Do- you think we can lo’cate that lease? A. I presume we can. Q. Who has it? A. Mr. Gries-dale, I think, has it.”
He was then -asked:
“Q. Do you know the reasonable market value of this lease after the 20th -day -of September, 1912?”
The trial court then stated:
“You had1 better get the lease in first.”
After an adjournment of court, plaintiff was recalled. As a further foundation for secondary evidence, he testified:
“I have made further examination, ’and I did not get the lease which was in effect on the 20th of September, 1912.
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'SMITH, J.
This case was before us upon questions involving certain allegations of the complaint as to damages, in Adams v. Scott, 33 S. D. 194, 145 N. W. 446.
Plaintiff alleges that for 'several years past he 'has been a •resident oif Sioux Falls and proprietor of- the Grace Plotel in said- -city; that said hotel had the respect of the .people and was patronized generally by the- public, and that plaintiff himself enjoyed a good name in the commercial world1; that the defendant is the Owner and proprietor of a weekly newspaper printed and published in said city, and of general circulation in the commun[214]*214ity; that the defendant wrongfully and maliciously, and1 for the purpose.of injuring and' harassing this plaintiff, and .to destroy his standing in the business world, and to hold him up to hatred, ridicule, contempt, and obloquy, and to injure tlhe reputation and standing of the Grace Hotel as a place of public patronage, did publish in said newspaper the following false, malicious, defamatory, and unprivileged matter in words- and figures as follows, to wit:
“Wlho* Is Adams?
“That Is Really What a Lot of People Would Like to- Know— Claims to be a Fighter.
“The s-o-called Good Government League which is seeing what it can do to keep- things stirred up in Sioux Falls, and has recalled Commissioner Soule as an experiment, is out with an announcement telling the public who Geo. Adams is, its candidate against Soule; lie appears to have held a position as ticket agent for a railroad so' is competent to. run a city government. At the present time Mr. Adams is running a lodging house in this city known as the Grace Hotel, anid bo far as the Journal knows it is probably a fair sort of place. But some people have made remarks about this ¡hotel and the kind of place it was, and Mr. Adams has gone around with a chip on his shoulder declaring he was going to whip any one who made remarks about his establishment. This does not show very good judgment on his part, especially as a man. who. was sent to .the federal prison for five years 'far driving a girl insane with the letters he wrote was shown to 'have abused her at this hotel, undoubtedly without the knowledge of the proprietor, but it was done just the same.
“Mr. Adams hardly has the qualifications to he a commissioner of the city and the people of Sioux Falls would be foolish to elect him, especially as there are no grounds for the recall of Commissioner Soule.”
.The answer admits the publication, alleges that it was with good motives, for justifiable ends and without malice, and that 'said article was true in fact at the time of its publication. As a further 'defense, the answer alleges that at the time of said publication plaintiff was a candidate for the office of commissioner in a pending city election; that defendant, to inform himself as [215]*215to the truth or falsity of the matters referred to in said publication, did, before publishing said article, make inquiry -among the citizens and electors of -said -city, -and was informed af the various ■matters alleged .in said article, and', among other things, that remarks were made -among the -citizens of the city as to the character and reputation of the hotel u-nder plaintiff’s management; that defendant was further informed that, shortly prior to plaintiff’s candidacy, one Bartell had procured and -taken a girl to the s-aid hotel and had kept her at said- hotel for several days, and. did then and there have carnal intercourse with her; that when s'aid girl was discovered' at said hotel by iher friends- she was violently insane, and that at the time of said discovery -certain obscene letters -were found ih her possession written to- her by said Bartell; that said Bartell was then and there arrested by the United States authorities, -and subsequently 'convicted in the United 'States court of the crime of mailing obscene literature to sai-d girl, and by -reason of such' conviction was sentenced to a federal prison for five years, and that the girl had been taken to a hospital or asylum for the insane and confined; therein; that the defend'ant was further informed that the reputation of said Grace Hotel was bad, and that it was -common talk that said hotel was a place where men and 'women went to meet for illicit intercourse, and that divers arrests had been made of' men and women occupying 'rooms at s-aid hotel, who were convicted of and fined for such offense; that defendant, relying u-pon the information so received! by him, and believing the same to be true, published said article for 'the sole purpose of acquainting the ¡public with the qualifications af the plaintiff for said office of commissioner; and that said publication was with good motives, for justifiable ends, without malice, and in full reliance upon the truth of the statements made to him, and in the belief that it was his duty to bring s-aid matters to public notice. Plaintiff pleads four distinct items floir damage: First. Injury to the good name -and reputation -of the Grace Hotel. Second, Damages sustained through loss of patronage after said publication. Third. “To -direct loss which plaintiff has sustained in the .past and will sustain in the future in the value of. his lease on -the said property as a hotel, store, and restaurant, said lease being dated June i, 1910, and- expires June 1, 1915. Signed by [216]*216A. E. Dalton, lessor, and George E. Adams, lessee, covering the premises described as the second and1 third floors of the 'Parker Block’ situated at Nos. 215 and 217 NortOn Main Ave. in said city of Sioux Falls, South Dakota, in the sum1 of $1,000.00.” Fourth. To damages for disgrace, ’humiliation, mental pain and suffering, and to his standing as a citizen, as a direct result of said publication. Jury trial. Verdict and judgment were for plaintiff in. the sum ioif $2,666.80. Motion for a new trial on the grounds of newly discovered evidence, insufficiency of the evidence to sustain the verdict, and errors of law occurring at the trial, was overruled, and defendant appeals from the order and judgment.
[1] Appellant presents •numerous assignments of error; but inasmuch as a new trial must be granted, for -reasons hereinafter stated, we deem it -unnecessary to review them, as m'ost, if not all, oif them are disposed of -by the decision of this court in Egan v. Dotson, 155 N. W. 783, and may be obviated by proper care at another trial.
Plaintiff sought to ¡prove -damages by -reason of the alleged libelo-us publication, to. the value of his lease as claimed1 in the third ground of -damages above- stated. As a witness in -his own behalf, he testified that he hald a written lease of the property; that he assigned1 the lease at the -time he sold the hotel; that he tried to find the man that bad the -lease. He was’ then asked Sy h-iisi counsel:
“Q. Do- you think we can lo’cate that lease? A. I presume we can. Q. Who has it? A. Mr. Gries-dale, I think, has it.”
He was then -asked:
“Q. Do you know the reasonable market value of this lease after the 20th -day -of September, 1912?”
The trial court then stated:
“You had1 better get the lease in first.”
After an adjournment of court, plaintiff was recalled. As a further foundation for secondary evidence, he testified:
“I have made further examination, ’and I did not get the lease which was in effect on the 20th of September, 1912. I have made an effort to find1 it. I went through all papers, m3) safe, and pigeonholes.”
Upon- this statement he was permitted, over proper o-bjec-[217]*217tions, to offer secondary' evidence both, oral, and in the form of a purported substituted 'lease, as to the contents of the original lease described in the complaint. These ruling’s are assigned as error.
The contents of this lease were vital elements affecting its value and the .amount of damages, and necessarily involved the document itself. Its contents were not collateral, but were of the substance of the issue as to damages. It is elementary that secondary evidence of the 'contents of written instruments cannot be given unless some legal excuse i-s shown for failing to pro-, duce the original.
“It is incumbent on litigants to prepare their testimony in advance, and if it is discovered during the trial for the first time, that the hast evidence of the fact to be proved is in writing, the rule that the writing must be 'produced' will nevertheless be eniforced.” Jones on Evidence, Civ. Cas. § 200.
Where tibe contents and substance of the instrument are material either to the issues between the parties or to the credit of witnesses, the rule applies. Goodson v. Bros., m Ala. 589. 20 South, 443; Primrose v. Browning, 56 Ga. 369; Thompson v. Richards, 14 Mich. 172. Reasonable diligence is necessary to procure and! produce the best evidente before secondary evidence beoomes competent.
“When the paper from its nature has some particular place of deposit, or is shown by the evidence to have been in some particular place or in the custody of some particular person, that place should be searched' in the utmost good faith, or the person in whose custody it is shown toi have been should be produced. While an honest aniel diligent search is sufficient, there is n<s reasonably certain proof of loss unless it appears by their own testimony that it is not in the bands of any of 'those where it might reasonably be supposed to be. The testimony of the last custodian of the paper or record should be produced, and, if dead, bis representative or successor should be Galled'. If the paper is so traced that the possession may be in the .hands of either of two 'persons, both should he sworn1 before secondary evidence will ’be allowed.” Jones on Evidence, Civ. Cas. § 213.
• The application of this rule to the facts in -this case is so apparent that discussion becomes idle. The prejudicial effect of [218]*218incompetent evidence to prove the contents oí the lease is plain. Over proper objections, respondent was permitted' to offer evidence as to the value of the -lease before and after the publication o-f the -alleged- libelous article, and testified that the -damage to the value- o-f the lease was from $1,000 to: .$1,500.,
[2] Two other matters tin this connection are suggested by the record before us, one of which is not assigned as error, but may -become material- at the new trial, and we deem it proper to call attention- to it briefly. First. Plaintiff sought to prove damages to his hotel- business by evidence tending to show the lessening of the gross receipts -o-f the business after the publication of the alleged libel. F-or reasons which seem -quite obvious, the correct measure -of damages wo-u-ld be the diminution of the net income from the business.
[3] The second is perhaps sufficiently -presented -by the assignments of error: The alleged libel was published in September, 1912. About 12 months thereafter, plaintiff sold his lease. During the intervening year he bad full and undisturbed possession, and conducted his- hotel business under this 'lease. The lease performed' its function, an-d was of as much value to- him during -that year as though no libel had 'been published. The damage therefore accruing -during- that year was solely to the ■hotel business. At the time of the publication, the unexpired term -of the lease was about three years. The damage to the value of the lease when- actually sold, a year later, was to its value as a lease having- two instead of three years to run. This is apparent when w-e consider that, if plaintiff bad retained possession and continued the business1 under the lease until its expiration, the only -damage -recoverable would have been to- the business itself — and not -damages' to- the value ioif the lease. The evidence and instructions o-f the trial court w-ere -such that the jury, in assessing -damages, might and probably di-d allow damages for diminution of the value of the lease as -o-f the day before -and the -day after the publication of the alleged libel. This would certainly amount to -prejudicial error.
The order an-d judgment of the trial court are reversed-, and the cause reman-ded- for a -new trial.