ADAM v. BARONE

CourtDistrict Court, D. New Jersey
DecidedApril 24, 2023
Docket3:20-cv-10321
StatusUnknown

This text of ADAM v. BARONE (ADAM v. BARONE) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
ADAM v. BARONE, (D.N.J. 2023).

Opinion

NOT FOR PUBLICATION

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

CINDY ADAM, individually and on behalf of all others similarity situated, Plaintiff, Civil Action No. 20-10321 (MAS) (JBD) v. MEMORANDUM OPINION FRANK V. BARONE al, Defendants.

SHIPP, District Judge This matter comes before the Court on Defendants Frank V. Barone (“Barone”), Kirill Chumenko (“Chumenko”), Green Pogo LLC (Delaware) (“Green Pogo Delaware”), Green Pogo LLC (New Jersey) (“Green Pogo New Jersey”), Natural Beauty Line LLC (“Natural Beauty”), Vegan Beauty LLC (“Vegan Beauty”), Improved Nutraceuticals LLC (“Improved Nutraceuticals”), Fortera Nutra Solutions LLC (“Fortera”), and Advanced Beauty LLC’s (“Advanced Beauty”) (collectively, “Defendants”) Motion to Dismiss or in the Alternative for a More Definite Statement and to Strike Certain Allegations in Plaintiff Cindy Adam’s (‘Plaintiff’) First Amended Complaint (ECF No. 33). (ECF No. 88.) Plaintiff opposed (ECF No. 90), and Defendants replied (ECF No. 95). The Court has carefully reviewed the parties’ submissions and decides the matter without oral argument under Local Civil Rule 78.1. For the reasons below, the Court grants in part and denies in part Defendants’ Motion.

L BACKGROUND! This is a putative class action concerning an alleged fraudulent scheme in which the Defendants advertised beauty products as “free samples” but then later charged consumers a subscription fee for the items. (See generally First Amended Complaint (“FAC”), ECF No. 33.) Plaintiff alleges that in August 2017, she saw an advertisement for free samples of beauty products called “Nuvega Lash.” (/d. { 42.) The advertisement claimed the products were endorsed by a celebrity named Blac Chyna, although Blac Chyna has never actually endorsed Nuvega Lash. (/d. 42, 44.) Plaintiff clicked on the advertisement, which brought her to a website (allegedly owned and operated by Fortera) featuring five-star reviews of Nuvega Lash. 9 43, 56.) Plaintiff purchased two “free samples” from that website, as well as a third item that cost $15, and these three items were shipped to Plaintiff. Ud. § 45.) Her credit card was charged three times that same day by three seemingly separate merchant accounts. (/d. J 46, 118.)° A few weeks later, Plaintiffs credit card was charged $92.94, described as: “Recurring Card Purchase 09/07 Nuveganlashes 800-771-6369 NJ.” (id. □ 48.)° This charge was temporarily reversed by Plaintiffs bank until the bank investigated the charge and ultimately reinstated it. (/d. 49-50.) Plaintiff alleges that one or more of the Defendants falsely informed her bank that Plaintiff agreed to this subscription charge and made such statement to defraud Plaintiff and her

' The parties are familiar with the factual and procedural history of this matter so the Court recites only those facts necessary to resolve the instant Motion. ? The charges were as follows: (1) $4.99 described as “08/23 Advancedlash8007848531 800-8748531 NJ;” (2) $4.95 described as “08/22 Nuveganlashes 800-771-6369 NJ’; and (3) $14.99 described as “08/22 Nuveganbrows 800-577-7806 NJ.” (id. 46.) 3 Because the charge was unexpected, Adam had insufficient funds and incurred a fee from her bank of $34.00. (/d.) The FAC also alleges that two days earlier, Plaintiffs credit card was charged $94.97 with a charge described as “09/06 Advancedlash8007848531 800-8748531 NJ,” but this charge was ultimately reversed. Ud. 47.)

bank. (id. § 50.) Plaintiff contacted Nuvega Lash directly and was informed by a representative that when Plaintiff purchased the products, she agreed to pay the subscription cost if she kept the “free samples.” (Ud. 454.) The representative offered Plaintiff a refund if she returned the products, but Plaintiff refused this offer because she “did not trust the company which had just fraudulently charged her credit card without consent.” (/d.) The FAC’s remaining allegations assert Defendants operated a fraudulent scheme as outlined below. The advertisements (such as the one Plaintiff viewed) funnel consumers to “hidden landing pages” that are inaccessible or deleted after a short time to avoid detection. 7d. J 63-64.) On these hidden landing pages where consumers purchase Defendants’ products, there are fake product reviews and misrepresentations about limited availability to induce consumers to purchase the advertised products, and there is no disclosure to customers that they are agreeing to a subscription because the terms are either buried or hidden. (See id. FJ 10, 70, 72, 79, 84-86.) Further, Defendants run “false front” websites on which the subscription disclosures are clear and prominent. (/d. §{ 97-116.) The operation of the “false front” websites makes it more difficult for banks to identify Nuvega Lash’s operation as a fraudulent scheme because these websites—as opposed to the hidden landing pages that expire after a short period of time—are presented to customers’ banks whenever a chargeback is investigated. (/d@. J 101, 116.) One of these “false front” websites was shown to Plaintiff's bank to demonstrate that she agreed to a recurring subscription. (See id. § 288.) The FAC alleges some of these “false front” websites were operated by Natural Beauty at Chumenko’s home address in New Jersey and were registered by an employee of Fortera. Ud. ¥§ 104, 107-08.) Other “false front” websites used to deceive banks were operated by Green Pogo New Jersey and Improved Nutraceuticals at Barone’s home address in New Jersey. Ud. 105-06.)

In addition to operating “false front” websites, Plaintiff alleges that the Defendant “shell corporations” also rotated their merchant accounts among Nuvega Lash customers using a “load balancer” software. Ud. 57.) When a consumer was billed for Nuvega products, the software selected a merchant account from among the defendant corporations depending on the current level of chargebacks associated with the account. Ud.) This prevented detection of the fraud by spreading chargebacks among different accounts and limiting the chargebacks associated with each account. (/d.) In response to this alleged scheme, Plaintiff filed a putative class-action suit alleging the following causes of action: (1) violation of California’s Consumer Legal Remedies Act; (2) violation of California’s False Advertising Law; (3) violation of the unfair and fraudulent prongs of California’s Unfair Competition Law; (4) violation of the unlawful prong of California’s Unfair Competition Law; (5) violation of California’s Automatic Renewal Law; (6) violation of the Electronic Fund Transfer Act; (7) civil Racketeer Influenced and Corrupt Organizations Act (RICO); (8) violation of various state consumer protection laws; (9) aiding and abetting; and (10) conspiracy. (See generally id.) I. LEGAL STANDARD When deciding a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6), the Court must “accept all factual allegations as true, construe the complaint in the light most favorable to the plaintiff, and determine whether, under any reasonable reading of the complaint, the plaintiff may be entitled to relief.” Phillips v. County of Allegheny, 515 F.3d 224, 231 (3d Cir. 2008) (citing Pinker v. Roche Holdings Ltd., 292 F.3d 361, 374 n.7 (3d Cir. 2002).* “To survive a motion to

4 Hereinafter, all references to a “Rule” or “Rules” refer to the Federal Rules of Civil Procedure.

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ADAM v. BARONE, Counsel Stack Legal Research, https://law.counselstack.com/opinion/adam-v-barone-njd-2023.