Aaronson v. Kellogg Company

CourtDistrict Court, E.D. New York
DecidedMay 14, 2020
Docket2:18-cv-05616
StatusUnknown

This text of Aaronson v. Kellogg Company (Aaronson v. Kellogg Company) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Aaronson v. Kellogg Company, (E.D.N.Y. 2020).

Opinion

UNITED STATES DISTRICT COURT FILED CLERK EASTERN DISTRICT OF NEW YORK ------------------------------------------------------------------X 5/14/2020 4 :01 pm GLENN AARONSON, MQ DISTRIBUTION LLC, U.S. DISTRICT COURT MR. SNACK HAT LLC, DAVID DECILLA, LD EASTERN DISTRICT OF NEW YORK COOKIE CORP., RICARDO RAMSOOMAIR, LONG ISLAND OFFICE HSIU FANG LAU, JOHN CASTLES, JOSEPH MCSWEENEY, and TJF SNACKS, LLC, MEMORANDUM & ORDER 18-CV-5616 (SJF) (AKT) Plaintiffs,

v.

KELLOGG COMPANY,

Defendant. ------------------------------------------------------------------X FEUERSTEIN, District Judge:

Plaintiffs Glenn Aaronson (“Aaronson”), MQ Distribution LLC (“MQ Distribution”), Mr. Snack Hat LLC (“Mr. Snack Hat”), David DeCilla (“DeCilla”), LD Cookie Corp. (“LD Cookie”), Ricardo Ramsoomair (“Ramsoomair”), Hsiu Fang Lau (“Lau”), John Castles (“Castles”), Joseph McSweeney (“McSweeney”), and TJF Snacks, LLC (“TJF Snacks”) (collectively “Plaintiffs”) commenced this diversity action against Defendant Kellogg Company (“Kellogg” or “Defendant”) alleging various state law causes of action. Currently before the Court is Defendant’s motion to dismiss pursuant to Rule 12(b)(6) of the Federal Rules of Civil Procedure. See Motion, Docket Entry (“DE”) [20]. For the reasons set forth below, the motion is granted. I. BACKGROUND A. Factual Background The following facts are taken from the First Amended Complaint (“FAC”), DE [10], and are assumed to be true for purposes of this motion. 1. The Snack Distribution System Defendant Kellogg is a Delaware corporation with its principal place of business located in Michigan. In October 2000, Kellogg acquired Keebler Foods Company (“Keebler”). At all relevant times, Kellogg manufactured, marketed, and distributed snack foods including, inter alia, Keebler cookies and crackers. As part of the acquisition, Kellogg procured Keebler’s Direct

Store Door (“DSD”) delivery system. FAC ¶32. DSD is a method of delivering product from a supplier/distributor directly to a retail store and bypassing the retailer’s distribution center. The DSD model relied on “third-party, independent contractor subdistributors, such as Plaintiffs, who worked in tandem with certain independent third-party master distributors” for the delivery and distribution of Kellogg’s snack products. FAC ¶3. Both the subdistributors and master distributors are collectively referred to as Direct Store Delivery Distributors (“DSDD”). Relevant to Plaintiffs’ allegations are two master distributors, Two Locks, Inc. d/b/a Premier Snack Distributors (“Premier”) and W.M. Brown Group, Inc. (“W.M. Brown”), who are not named as parties. W.M. Brown provided Kellogg with warehouse space in Nassau County, New

York. A third master distributor, Condal Distributors, Inc. (“Condal”), also worked in the New York metropolitan area. Plaintiffs were all subdistributors of snack products manufactured by Kellogg and acquired their first routes at different times between 2000 and 2016. They acquired their respective routes for valuable consideration and added stores to their routes in exchange for monetary consideration as late as 2016.1 In exchange, Plaintiffs received “the right as

1 The complaint contains numerous specific allegations regarding each plaintiff’s acquisition of distribution routes, geographic areas covered by the routes, amounts paid, and weekly revenues. See AC ¶¶46-86. As these details are not germane to the issues presented by the instant motion, they are not repeated here. independent DSDD subdistributors to deliver Defendant’s product on a certain distribution route, to various stores including larger grocery chains, as well as smaller convenience stores and bodegas.” FAC ¶34. All the routes were acquired under Kellogg’s DSD model, and as subdistributors, Plaintiffs worked with master distributors including Premier and W.M. Brown. The relationship between Kellogg and the master distributors was set forth in a series of

contractual agreements. One such agreement, the “DSDD Distributor Agreement” was entered into on or about February 24, 2009 between Kellogg and Premier. Pursuant to that agreement, Kellogg authorized Premier to purchase snack products from Kellogg and to then resell those products in a defined geographic territory. Premier then entered into various contracts with third-party independent subdistributors including plaintiffs Aaronson, DeCilla, and TJF Snacks. Plaintiffs allege that “at the relevant times, Kellogg and its employees and agents were aware of and approved Premier’s practice of assigning the rights to various distribution routes to DSDD subdistributors including plaintiffs Aaronson, DeCilla, and TJF Snacks.” FAC ¶90. In 2008, Kellogg’s CEO announced that, as a result of various business difficulties

experienced by the company, it would undertake an aggressive three-year cost-cutting initiative called “K-Lean” FAC ¶39. K Lean “proved a disaster,” leading to factory worker layoffs, product shortages, and product recalls. Id. ¶40. In 2011, Kellogg replaced its CEO. Despite other actions, Kellogg remained dependent upon its cereal business, which was suffering from declining sales. In November 2013, Kellogg launched its “Project K” program, which promised corporate cost-cutting and efficiency initiatives aimed at substantial savings. By mid-2015, Wall Street analysts had commented positively on Project K’s impact on Kellogg’s earnings. 2. Kellogg’s Relationship with Master Distributor Premier By letter dated June 30, 2014, Kellogg notified Premier that, pursuant to the terms of the parties agreement, it intended to terminate Premier as a master distributor effective within 90 days. Premier’s CEO and counsel took steps to preserve the company’s longstanding relationship with Kellogg, engaging in correspondence during August and September 2014. This

correspondence “demonstrates that Kellogg was pushing Premier to phase out warehouse locations and subdistributors in order to consolidate Kellogg’s distribution footprint.” FAC ¶93. Kellogg sought a consolidation plan involving a maximum of three (3) warehouses. Premier indicated that it needed to retain “flexibility with respect to the third-party subdistributors it retains.” Id. ¶95. Kellogg responded that it required “the flexibility to adapt to changing market conditions” and refused to agree to the continued use of any subdistributors absent additional clarity regarding the role of the subdistributors. Id.¶96. In October 2014, Premier filed an action in this District against Kellogg alleging various causes of action related to Kellogg’s attempt to terminate its DSDD Agreement with Premier.

See Two Locks, Inc. v. Kellogg Sales Co, No. 14-CV-5917 (ADS) (ARL). Premier’s motion for a preliminary injunction was denied in December 2014, Premier voluntarily dismissed the action with prejudice in February 2015 pursuant to Rule 41(a)(1)(A)(i) of the Federal Rules of Civil Procedure, and Premier continued operating as a master distributor, “suggesting that the parties reached a resolution to the litigation of that involved a resumed distribution relationship between Kellogg and Premier.” FAC ¶99. In early 2015, Kellogg made staffing changes in the region including the appointment of James Yany (“Yany”) to oversee its snack division in the New York metropolitan area. Yany reported directly to Ted Engle (“Engle”), a regional sales director in charge of managing various product, including the snack product distributor by plaintiffs. During 2015, Aaronson and nonparty Mastrosimone, acting on behalf of DeCilla and LD Cookie, began having “more frequent direct contact” with Engle and Yany. FAC ¶102.

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Aaronson v. Kellogg Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/aaronson-v-kellogg-company-nyed-2020.