12 Marketing, LLC v. White

CourtDistrict Court, W.D. Virginia
DecidedAugust 7, 2025
Docket7:24-cv-00660
StatusUnknown

This text of 12 Marketing, LLC v. White (12 Marketing, LLC v. White) is published on Counsel Stack Legal Research, covering District Court, W.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
12 Marketing, LLC v. White, (W.D. Va. 2025).

Opinion

CLERKS OFFICE US DISTRICT COL IN THE UNITED STATES DISTRICT COURT AT ROANOKE, VA FOR THE WESTERN DISTRICT OF VIRGINIA □□□□ ROANOKE DIVISION August 07, 202 LAURA A. AUSTIN, CLERK . By: /s/ S.Wra 12 Marketing, LLC, Plaintiff, ) Civil Action No. 7:24-cv-00660 V. ) ) Shannon Ashworth White, et al., ) By: Hon. Robert S. Ballou ) United States District Judge Defendants. )

MEMORANDUM OPINION Defendants Shannon Ashworth White, Brooke Ashworth, Johnny White and Direct Outsource Telemarketing, LLC (the “Ashworth Defendants”) move to dismiss Plaintiff 12 Marketing’s complaint for lack of personal jurisdiction which is DENIED. The Ashworth Defendants also move to dismiss 12 Marketing’s complaint in part under Federal Rule of Civil Procedure 12(b)(6). This motion is DENIED IN PART and GRANTED IN PART. Defendant Shira Calloway moves to dismiss 12 Marketing’s complaint in part under Rule 12(b)(6). Her motion is DENIED. I. Background Plaintiff 12 Marketing LLC is a telemarketing company based in Salem, VA. It has two members—Whitwell Kelly, domiciled in Virginia, and James Houston, domiciled in South Carolina. In December 2022, 12 Marketing purchased the “inventory, equipment, intellectual property, client lists, and other assets owned by Grindstone, Inc., another telemarketing company.” As part of the purchase, Grindstone, Inc.’s former owners agreed not to “(1) compete against [Grindstone], (2) interfere with any contractual or client relationship of the [Grindstone];

(3) take any action that a reasonable person may reasonably expect would result in diminution of [Grindstone], or (4) solicit clients of [Grindstone] for services competitive to the [Grindstone].” After the purchase, 12 Marketing now d/b/a Grindstone retained Defendants Shannon Ashworth White, Brooke Ashworth, and Shira Calloway. Shannon, who was employed by and had an ownership interest in Grindstone presale, was the General/Operations Manager and was

responsible for “interaction with clients, management of the telemarketers . . . , conducting sales, and management of existing accounts.” Calloway, who was also employed by Grindstone presale, was responsible for “writing call scripts, formulating call campaigns, management of call campaigns, coaching telemarketers and some client interaction.” At Shannon’s suggestion, 12 Marketing hired her daughter, Brooke, to assist with Plaintiff’s social media marketing and sales. 12 Marketing alleges that Brooke “reviewed client lists, contacted clients, and followed up on client leads.” 12 Marketing asserts that during an August 2023 meeting in Alexandria, Virginia Shannon, Brooke, and Johnny White, Shannon’s husband “made false and/or misleading

statements that were intended to make Plaintiff believe that they were interested in growing Plaintiff’s business.” However, 12 Marketing later learned that prior to the meeting, on December 6, 2022, Johnny registered a competing business, Direct Outsource, in Arkansas. Shannon, Brooke and Calloway all resigned from 12 Marketing by October 2023. 12 Marketing alleges that prior to leaving their employment, Defendants solicited its clients and built a competing business—Direct Outsource. For example, Defendants forwarded emails they received on their 12 Marketing accounts to Direct Outsource; introduced Direct Outsource to 12 Marketing’s clients as a subcontractor, which was false; used 12 Marketing’s confidential information, including client lists, to solicit business for Direct Outsource; and intentionally failed to provide services to 12 Marketing’s clients to encourage them to move to Direct Outsource. Plaintiff also alleges that Defendants solicited/had numerous meetings with its clients/potential clients in order to benefit Direct Outsource. As a result, 12 Marketing alleges, “Plaintiff has lost clients that have instead engaged Direct [Outsource] for the same or materially similar work.” Additionally, 12 Marketing alleges that Shannon recruited the company’s veteran telemarketers to work for Direct Outsource. It states, “upon information and belief, as a direct result of Shannon’s and the other Defendants’ similar conduct, Plaintiff lost a number of its most veteran telemarketers that Direct has since hired.” 12 Marketing asserts fives causes of action: e Count I: Violation of the Defend Trade Secrets Act (“DTSA”) against all Defendants e Count II: Violation of the Virginia Uniform Trade Secrets Act (“VUTSA”) against all Defendants e Count II: Breach of Fiduciary Duty and Breach of Duty of Loyalty against Defendants Shannon, Brooke, Calloway and Direct e Count IV: Tortious Interference with Business Relationships against all Defendants e Count V: Statutory Conspiracy against all Defendants The company seeks compensatory damages in the amount of $500,000, punitive damages in the amount of $350,000, a permanent injunction and attorneys’ fees and costs. The Ashworth Defendants filed a motion to dismiss for lack of jurisdiction and moved to dismiss the VUTSA and DTSA claims, Plaintiffs requests for attorneys’ fees and exemplary damages under DTSA, and the statutory conspiracy claim. The Ashworth Defendants also moved to dismiss the tortious interference claims as to Johnny. Defendant Calloway seeks dismissal of

the DTSA, VUTSA, statutory conspiracy, and the tortious interference claims.1 The Court held a hearing on the motions on February 25, 2025. II. Standards of Review Under Fed. R. Civ. P. 12(b)(2), a defendant may move to dismiss a complaint for lack of personal jurisdiction. “Where, as here, the district court addresses the question of personal

jurisdiction on the basis of motion papers, supporting legal memoranda, and the allegations in the complaint,” the plaintiff need only make a prima facie showing that personal jurisdiction exists over the moving defendant. Consulting Eng’rs Corp. v. Geometric Ltd., 561 F.3d 273, 276 (4th Cir. 2009). In making this determination, the “court must take all disputed facts and reasonable inferences” in the plaintiff’s favor. Carefirst of Md., Inc. v. Carefirst Pregnancy Ctrs, Inc., 334 F.3d 390, 396 (4th Cir. 2003); see also Combs v. Bakker, 886 F.2d 673, 676 (4th Cir. 1989). Similarly, under Fed. R. Civ. P. 12(b)(6), a defendant may move to dismiss a complaint for failure to “state a claim to relief that is plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570 (2007)). A claim is

plausible “when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. (citing Twombly, 550 U.S. at 555 (noting that while detailed factual allegations are not required, a plaintiff must still provide more than labels, conclusions, or a “formulaic recitation of the elements of a cause of action”)). In evaluating a Rule 12(b)(6) motion, the court must accept all factual allegations in the complaint as true and draw all reasonable inferences in favor of the plaintiff. Id. (citing Twombly, 550 U.S. at 556). However, legal conclusions are not entitled to the same presumption

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12 Marketing, LLC v. White, Counsel Stack Legal Research, https://law.counselstack.com/opinion/12-marketing-llc-v-white-vawd-2025.